Ujjaini Gurram

Brand Identity / Art Direction / Digital

Cedar Grove Capital

Led full brand identity development for Cedar Grove Capital, a concept private investment firm in infrastructure and energy, including logo, visual system, stationery, web, and brand guidelines, delivered in one sprint. Developed a typography pairing and two tone palette to give the firm a patient, institutional presence.

Cedar Grove Capital CCG monogram over a Dolomites mountain landscape
Cedar Grove Capital billboard — Long Term Capital. Living Ground.
Cedar Grove Capital primary logo
Cedar Grove Capital CGC monogram
Cedar Grove Capital logo applications in light and dark
Cedar Grove Capital brand attributes — Patient, Institutional, Material
Parastoo display typeface specimen
Manrope body typeface specimen
Cedar Grove Capital color tints — First Light and Heartwood
Cedar Grove Capital website on a laptop
Cedar Grove Capital business cards
Cedar Grove Capital brand applied in an office setting

Client Cedar Grove Capital Studio Slate Studio Role Brand Identity, Art Direction, Digital Typefaces Parastoo, Manrope Year 2025