Ujjaini Gurram

Brand Identity / Digital

Alineo

Developed brand identity for Alineo, a concept SaaS platform unifying wearables, check ins, and health records into one dashboard, including logo, app icon, web, and social, built on a grounded burgundy and blue palette.

Alineo logo over a man in athletic wear drinking from a water bottle on concrete steps
Alineo marketing website on a laptop
Alineo introduction — care that never stands still
Alineo logo application across light and dark
Alineo iOS app icon beside native apps
Alineo color palette with hex values
Alineo named brand colors — Sentinel, Signal, Ledger, Pulse
Alineo primary typeface — Coda
Alineo secondary typeface — Inter
Alineo brand strategy — Precise, Interpersonal, Grounded
Alineo social media story templates
Alineo double-bar A monogram over a fitness setting
Alineo brand guidelines overview

Client Alineo Studio Slate Studio Role Brand Identity, Digital Typefaces Coda, Inter, Source Serif 4 Year 2025